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Understanding the Nicotine Strength of Your Vape E-juice

Many new users are confused about selecting nicotine intensity when switching from traditional to electronic cigarettes. By responding to a few questions, you may quickly determine what strength to start with and then explore until you find what works best for you.

In this article, we will guide you through the nicotine strength equivalents of your e-juice.

What Does Nicotine Density Mean?

We get many questions about just how much nicotine is in a 12mg or 24mg. It is the quantity of nicotine, represented as mg/ml, in milligrams for every millilitre of e-liquid. Some businesses display this as a percentage per solution, which is why you can see 1.2 per cent rather than 12 mg/ml.

One of the most often asked questions regarding an e-cigarette also concerns the nicotine level of the e-liquid compared to a particular cigarette brand. Understanding how much nicotine is present in the e-liquid you are taking may help you respond to this question more appropriately. 

The nicotine density indicates the amount of nicotine per millilitre in the e-liquid. Thus, a 10 ml bottle of an e-liquid with 24 mg of nicotine would have 240mg of nicotine (24 mg x 10 ml). Likewise, 720 mg of nicotine would be present in a 30 ml bottle of 24 mg e-liquid (24 mg x 30 ml).

Strength Levels in Ejuice

Most e-liquids are available in high, medium, low, and zero strengths. However, the brands at your nearby vape shop may not adhere to the same regulations for strength. This is why it's crucial to consider the milligrams of nicotine. 24 mg, 18 mg, 12 mg, or 6 mg are the typical strength levels in milligrams for e-liquids.

Why You Should Get the Right Nicotine Level

A smooth transition to electronic cigarettes and personal vaporisers can be achieved by choosing the right nicotine level. Don't just take it from us. 

Health specialists also advise that switching from tobacco-based cigarettes to healthy e-cigarettes requires finding a replacement nicotine product that has the same quantity of nicotine as regular cigarettes.

Smoking a Level Too Low May Lead to More Smoking

Choosing a lighter substitute than the original tobacco-based cigarette will often result in compensatory smoking since your body has become accustomed to having a specific quantity of nicotine. This implies that to satisfy your body's need and need for nicotine, you may need to smoke (or vape) more.

You May Overwhelm Yourself with a Level Too High

However, suppose you now smoke a mild tobacco-based cigarette and decide to use a full-strength e-liquid. In that case, you will overdose your body with nicotine compared to smoking tobacco-based cigarettes. The throat impact can be too strong, or you might feel a little dizzy. This might lead to you not liking the e-cigarette.

Look into Your Smoking Habits

Although knowing how much nicotine is in an e-liquid is helpful, it is more crucial to use your smoking behaviours as a benchmark. 

A light smoker who smokes a few cigarettes daily may typically transition to a low nicotine level without much difficulty. 

On the other hand, a two-pack habit will likely demand a high nicotine dose for the user to obtain adequate nicotine. Most people will fall somewhere in the centre and be able to choose a strength that is in the middle. 


If you have a basic understanding of how much nicotine is in an e-liquid, you can then determine the correct strength level for you. Nicotine amounts may vary between brands and flavours, so the best way to find out what you like is to try a few different strengths and see if they match your smoking habits.

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